Create an art business that is joyful, sustainable and fully aligned with your deepest purpose.

Your art is powerful.

You love nothing more than being in flow and working on your projects. You love sharing your work and the conversations it inspires.

Create an art business that is joyful, sustainable and fully aligned with your deepest purpose.

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Your art is powerful.

You love nothing more than being in flow and working on your projects. You love sharing your work and the conversations it inspires.


But when you go to work on the business side of your art, you feel confused and scattered. You don’t know the right decisions to make.

Or . . . You might be considered “successful” but you feel stressed and feel that you’re constantly hustling. People would be surprised to know you feel this way.

IF YOU’RE FEELING EITHER OF THESE THINGS, THIS IS WHAT I WANT YOU TO KNOW.

YOU’RE 100% NORMAL AND NOTHING HAS GONE WRONG.

You aren’t lacking willpower or the how-to manual or a special gene. 

You have simply been conditioned to believe there’s a right way to do things. Social conditioning has convinced you that unless you do it the “right way,” you can’t be successful. 

It’s ingrained that in order to be successful, you have to fit a certain mold. And if you’ve been socialized as a woman, you’re a person of color, immigrant, LGBTQ+, are alternatively-abled, are over a certain age, live outside of certain locations, etc. — you think you have to hustle harder than everyone else. 

To which I say, “NO!”

The thing is, in order to have a thriving, satisfying art career and life, it’s important to know what you want — rather than what you should want.

It’s important to make intentional decisions and take inspired actions towards your goals.

You know, deep down, that you are meant to have great impact with your art.

One-on-One Artist Mentorship

I offer a 5-month coaching program to help you create an art career and life that’s sustainable, full of ease and aligned with your purpose.

When you work with me, you will:

  • Create a successful art career that’s as unique as you are — rather than trying to fit into a mold

  • Feel confident in your prices, marketing, business policies and strategies

  • Make more money to support yourself and your projects

  • Work with your best-fit collaborators and clients, and feel aligned with your business relationships

  • Build success without hustling and stress

  • Create a deeply satisfying life in which the facets of your life harmonize with each other

If you have tried other art business programs before, know that this is different because we work specifically with your situation, your thoughts and your feelings to create strategies that work for you.

How it works

  • FIFTEEN (15) 45-MINUTE BREAKTHROUGH SESSIONS
    OVER 5 MONTHS
    In the sessions, we laser-focus into what is keeping you from your highest purpose. We use mindset work, somatic practices and business strategies to empower you to take inspired action.

  • HOMEWORK EACH WEEK,
    TAILORED TO YOU
    Your homework each week is simple but potent, and comes from our session.

  • VOXER SUPPORT BETWEEN SESSIONS
    When you want a boost, accountability, or have a question, you can reach out anytime.

    COST $4795 OR 6 MONTHLY PAYMENTS OF $799

Results

Within a few weeks, clients report they feel more calm and focused and clear. They’re able to create the time and headspace to work on projects they’ve been thinking about for a while.

Within a few months, they’re intentionally creating a business that feels enjoyable and expansive while getting more and more opportunities (exhibitions, commissions, collaborations, sales, reviews, residencies) that are aligned with what they want.

In the longer term future — in a year or two — as a result of our work, they create what they only thought was a dream. They trust their business abilities. They create widespread impact with their art.

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JEANNE JAFFE

By working with Erica, I've defined what really matters to me between my need to relax and enjoy life and my need to create and participate in the art world.

This has helped me define what I want, what I am willing to do and what I am unwilling to do in order to be a functioning artist and maintain my sense of integrity and value.

The thing I liked most about working with Erica is that she focuses on personal development. She helped me dig deep into my own assumptions, thoughts, and feelings about myself, my work and art in general. That’s a hard thing to do and a very hard thing to do by yourself. It doesn’t occur to you where there’s a crack that can open something up.

I now feel grounded in my own vision and my own goals. I rely less on outside reactions to evaluate my work and my perspective. 

I’d highly recommend working with Erica to anybody who’s doing soul searching and anybody who has questions about the place for art in their life. Erica is a person with great depth, honesty, and integrity that enables her to be an extraordinary coach!

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