Marketing & Sales Remedy for Artists
masterclass
Saturday, February 24
Do you feel uncertain about marketing to sell your work? Do you wonder why people don’t buy your work when you show it – even though it looks really good? Have you hit a sales plateau? Or do you want to get started on marketing and sales but feel too salesy or don’t know how it works?
If you feel any of these things, I want you to know this. It’s normal to feel uncertain about marketing & selling. We live in a culture in which bro marketing and influencer content creation dominate our attention. We start to believe that we need to be something we’re not in order to be good at marketing & selling.
I also want you to know this. It’s possible to market & sell confidently as you are.
It’s why I created this masterclass.
Marketing & Sales Remedy for Artists masterclass
is led by Erica Ando, PhD, to help you effectively
market & sell your work or services
About your instructor
I’m Erica Ando and I’m a mindful money coach. I work with artists, creatives and heart-centered small business owners to help you create a livelihood that resonates deeply with who you are. And I want you to succeed.
In this masterclass, we’ll jumpstart your marketing & sales by
pinpointing the best marketing practices for you
understanding your marketing & sales mindset, which determines how you show up
creating a marketing & sales plan that you can implement right away
I’m offering this masterclass because
I see artists being ambivalent about selling their work even though they want to, deep down (quite normal!)
I see artists focusing their attention on marketing that doesn’t create sales (because there’s a difference between marketing to get people to attend your events vs. marketing for selling)
Marketing & sales don’t have to feel yucky or confusing (please trust me on this)
The art field is behind the times when it comes to current marketing trends like authentic business and ethical marketing (I swear, I did not make up these words)
You’ll walk away with
A marketing and sales plan that feels good and doable
You’ll identify the best marketing practices for you
You’ll know how much time and energy to put into your plan
You’ll have new ways to think about marketing & selling that serve both you and your clients (or customers, collectors, buyers)
Understanding your mindset around marketing & selling
You’ll understand how your mindset affects your ability to market & sell
You’ll go deeper into your marketing message
You’ll learn tools to regulate your nervous system so you can feel more ease with marketing & selling
Marketing & Sales Remedy for Artists
Saturday, February 24 on zoom
12 - 2:30 PM Eastern
$25
This is for artists who
sell / want to sell directly to customers
sell their work or services
feel conflicted or uncertain about marketing & selling
are getting started or feel they’re hitting a sales plateau
are committed to selling their work or services as an income stream
are open to new ways of marketing & sales
are open to reflecting on their mindset
want to do business in a way that feels more authentic
This is NOT for people who
[please check this out before registering]
want to make money through grants, fellowships, or other application-based awards
are seeking more exhibition and performance opportunities
want to get people to attend or review their work
are seeking a gallery, publisher, agent, rep or other third party who will sell for them
want to learn the technical aspects of setting up ecommerce, newsletters, etc.
want to learn pros and cons of various apps (Shopify vs. Wix vs. Square for example)
These are valuable things to know but we won’t be covering them in this class.
FAQs
-
Yes, there will be a replay so you can refer to the material when the class is over.
If you won’t be able to attend live, you can certainly watch the replay. I believe though, that you’ll get an added benefit of the interactive exercises from attending this class live. If you can make it, please attend live!
-
If you feel nervous or unsure about selling and marketing, these exercises can help you. They will help calm your system so that you can market and sell from a place of steadiness and confidence rather than from fear and worry.
These tools are useful in everyday life. Clients have told me that they’ve used them effectively in all kinds of situations.
-
The small groups are an opportunity to practice those parts of marketing that feel uncomfortable in a setting where everyone’s in the same boat. You’ll be asked to be supportive and to feel others’ support as well. We’re in this together!
That being said, I understand how you can feel vulnerable in a setting where you’re talking about something that’s personal. I’ve been there and know that feeling. In registering for the course, everyone will be asked to keep information from the course confidential. Please know that your safety is most important and please take care of yourself during the class.
-
Because of the nature of this program, no refunds will be given once you register. Please check your calendar before registering to make sure there are no conflicts. If you can’t attend, you will have access to the replay.
Before you register, please check out the “This is NOT for people who . . . ” section so that you aren’t signing up for something that isn’t useful for you.
-
Before the class, you will be asked to fill out a short form about what you’re marketing & selling. If you aren’t currently selling but want to, please let me know what you’re thinking. Anything you tell me will help me make this masterclass more effective for you. The information you provide will be kept confidential.
Please bring a journal or something to write with. Bring snacks, water and anything else you need to be comfortable.
Please minimize distractions during the masterclass. Turn off your phone, close tabs, and as much as possible, be in a quiet space. Being present will help you make the most of the class.
-
It depends on what’s keeping you from marketing & selling.
If you feel your problem is simply that you don’t have time, this is not the class for you. We won’t be talking about how to go from idea to product or service. We won’t be talking about how to be more productive.
But if you feel that you’re hesitating from launching because you’re ambivalent about marketing & selling, this class will be helpful to you. You’ll begin to understand what’s keeping you back. I want you to feel confident and comfortable with the process of marketing & selling. In order to get the most from the class, it will be most helpful to you to come with the assumption that you’re going to create the thing. :)